Client: Rentec Direct

About Rentec Direct:

Rentec Direct is award-winning property management software for private landlords and professional managers with 10 - 5,000 properties.

We approached Rentec Direct in early 2018. Initially, they asked us to audit their Facebook Ad campaigns, which had failed to provide quality leads at a reasonable price.

After auditing their account, we provided a recommendation to pair Facebook Ads targeting prospective landlords and property managers, and remarketing to their site visitors who hadn’t signed up for a free trial or requested a demo with dedicated landing pages for testing.

Services:

  • Google Ads campaign takeover

  • Facebooks Ads implementation

100% Reduced wasted ad spend

10X ROAS on Facebook Ads has exceeded 10X

The Facebook campaign was an immediate success within only a few weeks the results were:

  • $13,770 in incremental direct sales from a minimal amount of ad spend.

  • The ROAS on Facebook Ads has exceeded 10X.

  • Reduced wasted ad spend (boosted posts) by 100%.

Since then, with optimization and testing, we’ve managed to scale the Facebook Ads to consistently generate software demonstration requests by their sales team.

Google Ads

After the success of the Facebook Ads campaign, we were asked to audit and take over the Google Ads account.

Since then we’ve scaled conversions while reducing account cost. We’ve also implemented YouTube, Gmail Ads and optimized their display campaign to reduce CPA by over 60%.

Results:

  • Year-over-year interaction rate increased by 150%

  • Year-over-year conversion rate increased by 12%

  • The average cost per interaction decreased by 52%

150% Year-over-year interaction rate increase

12% Year-over-year conversion rate increase

52% Average cost per interaction decreased

“Since we started working with the team at Level Up Digital, our lead generation from Facebook and Google Ads has improved dramatically. Their campaigns have become a consistent and significant source of marketing qualified leads that we have.

They also connected their campaigns to our HubSpot CRM so that new leads come in directly to our sales team. Their hands-on approach and dedication to quality service have been very appreciated.”

— Kaycee Wegener-Miller, Marketing Director, Rentec Direct

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