Client: Quimbee
About Quimbee:
Based in Charlotte, NC, Quimbee is a company hell-bent on one thing: helping students get “A’s” in law school so they can graduate at the top of their class and get a high-paying law job.
Since forming over 10 years ago, Quimbee has helped over 343,000 (and counting) students succeed in law school.
SERVICES:
Google Ads campaign takeover
Facebook Ads implementation
Challenge:
Quimbee was relying on word-of-mouth marketing and organic traffic to get law students to their website. They had tried some paid advertising with a consultant but didn’t get the results they were looking for.
Quimbee came to us with the goal of driving new, qualified traffic to their site and increasing free trial signups.
Strategy:
After an audit of Quimbee’s prior digital marketing efforts, and website analytics we put together a comprehensive digital marketing plan for the law school academic year.
As a considered purchase, we knew that a multi-touch marketing effort would be key for getting prospects all the way from first interaction to conversion.
Tracking was implemented that allowed us to track a user from first ad served, through free-trial signup.
Results:
Between the Fall and Spring semesters for the 2019-20 academic year, we were able to net Quimbee 4,967 new paying customers with a revenue return on ad spend that was almost 7:1.
Quimbee has been so impressed with our results that we have increased budgets significantly every year since we started working together in 2016.
4,967 New Paying Customers
7:1 Revenue Return On Ad Spend
“We used various PPC management agencies over the years and never really got great results. Working with Level Up has been a breath of fresh air. They took the time to learn about our business and customers, ask insightful questions, and articulate a clear vision for our digital marketing strategy. I highly recommend them.”
— Matt Sellers, Quimbee Founder
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