Client Overview:

Quimbee is an all-in-one platform that provides the materials and guidance law students and legal professionals need to succeed. More than 817,000+ law students have used Quimbee to ace law school. Top students also trust Quimbee Bar Review to help them pass the bar exam and attorneys are able to easily satisfy their CLE requirements.

Challenge:

In 2017, Quimbee was relying on word-of-mouth marketing and organic traffic to get law students to their website. Previous engagements with agencies and consultants yielded no real results, leading Quimbee to come to us with the goal of driving law students to sign up for subscriptions.

Our Approach:

Quimbee has been a Level Up client since 2017. Since working together, we have seen Quimbee go from helping 200,000 law students ace law school to over 800,000 in 2025.

Additionally, we’ve helped Quimbee launch and scale their Bar Review product in 2018, and Continuing Legal Education (CLE) in 2020.

Services include:

• Multi-Touch Ad Campaigns across Google Ads, Meta Ads, Microsoft Ads, Reddit Ads, TikTok Ads.

• Data-driven strategy - we aligned campaigns with the law school academic calendar to maximize engagement and conversions.

• Advanced Tracking & Analytics: Implemented robust tracking to monitor the complete user journey—from first ad impression to free trial signup and eventual conversion into a paying subscriber.

The Results:

Study Aid - With a focus on scaling campaigns to beat previous years, and constant improvements and optimization we have been able steadily increase our spend, while maintaining CAC. ROAS has steadily increased and averages 12:1.

• Highly efficient ad spend—maintained an average ROAS of 12.75x

• Dramatic improvement in acquisition costs—CPA dropped as low as $9

• Over 200,000 trial sign-ups generated through paid ads

• Scaled spending efficiently—ad spend increased while keeping ROAS consistently strong

• Proven long-term success—Quimbee consistently reinvested in paid ads year after year

• From early-stage experiments to a scalable, profitable acquisition channel

Bar Review - 

• Turned an unprofitable campaign into a scalable, high-ROAS channel

• Dropped CAC by 86% while massively increasing purchases

• 16.5x revenue growth from paid ads in just four years

• Higher customer value while lowering costs—true efficiency gains

Continuing Legal Education (CLE) - 

• Quimbee’s CLE ads generated starts initially, but by 2022, they were acquiring over 1,600 new trial users per year

• We cut acquisition costs by 30% during the most efficient year

• Successfully scaled ad spend by over 8x

• Built a foundation for future CLE marketing growth.

Quimbee’s investment in paid media helped drive growth in the years before their 2025 acquisition by Barbri.