Client: Quimbee


About Quimbee:

Based in Charlotte, NC, Quimbee is a company hell-bent on one thing: helping students get “A’s” in law school so they can graduate at the top of their class and get a high-paying law job.

Since forming over 10 years ago, Quimbee has helped over 257,000 (and counting) students succeed in law school.

The problem:

Quimbee was relying on word-of-mouth marketing and organic traffic to get law students to their website. They had tried some paid advertising with a consultant but didn’t get the results they were looking for.

Quimbee came to us with the goal of driving new, qualified traffic to their site and increasing free trial signups.


After an audit of Quimbee’s prior digital marketing efforts, and website analytics we put together a comprehensive digital marketing plan for the 2017-18 academic year.

As a considered purchase, we knew that a multi-touch marketing effort would be key for getting prospects all the way from first interaction to conversion.

Tracking was implemented that allowed us to track a user from first ad served, through free-trial signup.


“We used various PPC management agencies over the years and never really got great results. Working with Level Up has been a breath of fresh air. They took the time to learn about our business and customers, ask insightful questions, and articulate a clear vision for our digital marketing strategy. I highly recommend them.”

— Matt Sellers, Quimbee Founder

What We've Achieved

  • Between the Fall and Spring semesters for the 2017-18 academic year, we were able to net Quimbee 2,876 new paying customers with a revenue return on ad spend that was almost 3:1.

  • Quimbee was so impressed with the results that we are heading into the 2018-19 academic year with a digital marketing budget much higher than the year prior.


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