People often ask us what our design process is for a new project. Below is a rough outline of the process we follow, which incorporates feedback, testing, and several rounds of revisions.
As design is an organic process that needs to be adapted and transformed to give the best possible outcome, it is built to accommodate the inevitable scope changes and requests that come along.
Here is a basic rundown of how we handle a new design project:
The initial phase involves identifying the:
- Design goals
- Project constraints
- ‘Best possible outcome’
- Target audience
- Value to the customer
- Identifying the MVP (minimum viable product)
- Interviewing end users and stakeholders to gather feedback
The next phase is about brainstorming and sketching out design drafts, creating mock ups and soliciting more feedback from users and stakeholders.
Based on the feedback we create high fidelity wireframes and work with stakeholders to identify the best design solution to move forward.
Depending on what is being designed, we might run an A/B test (in the case of landing pages or ads).
The final design is created. If necessary, we go through more feedback and revisions to perfect the final product.
Once satisfied with the design, we box it up, wrap it, tie a bow on it and send it out into the world.
Great design is critical and first impressions are everything. And when it comes to pairing marketing and design (whether it be getting more sign ups, or just a better overall user experience) it is important to be open to testing, getting feedback and making changes even if you disagree. The results will be so much better if you are open to change.